The short version
“bet365 is the bettor's bookmaker: sharp prices, endless live markets and soccer coverage nobody matches. It's not the prettiest app — it doesn't need to be.”
Key facts
How we rate →Where it’s available: Worldwide: UK, much of Europe, Latin America, Canada (Ontario) and more. US: around 17 states (21+). Not available in some countries — the site checks your location.
What we like
Watch out for
Score breakdown
The overall score is the weighted average of these five criteria. See the weights.
Bonus terms, in plain English
Welcome offer: Bet $10, get $200 in bonus bets (US, most states)
In October 2026, bet365's US welcome offer in most states is "bet $10, get $200 in bonus bets", credited whether your first bet wins or loses ($365 in Indiana; $150 in some states).[1] In Michigan, New Jersey, Pennsylvania and West Virginia there may also be casino spins. Outside the US, offers vary by country and are regulated locally.
Bonus bets don't return the stake and expire after a set period — see free bets and odds boosts.
bet365 started in a portable building in a car park in Stoke-on-Trent in 2000. Today it's the largest online sportsbook in the world by many measures, privately owned by the Coates family, and serving customers across Europe, Latin America, Canada and a growing list of US states.
Markets and live betting
bet365's in-play product is its crown jewel. It offers live betting on an enormous range of events, with live streaming on thousands of games a year for funded accounts. Soccer coverage is unmatched — lower leagues worldwide, corners, cards, player shots and more — and tennis, basketball and US sports are deep too. Asian handicaps and alternative lines are everywhere.
Odds and value
bet365 is often a little sharper than other big US sportsbooks, especially on soccer and on US spreads where it sometimes deals −105 or −108 instead of −110. It also runs early-payout offers, such as paying soccer bets early if your team goes two goals ahead. Compare margins with our no-vig calculator.
Payments and payouts
US deposits from $10 via debit cards, PayPal, Venmo, online banking, PayNearMe and Apple Pay; methods vary by country elsewhere. PayPal and debit withdrawals typically land within a few days after verification.
App and support
The app is fast and dense with information. Support is available by live chat, email and phone in many markets.
Safety and responsible gambling
bet365 holds licences from the UK Gambling Commission, Malta and every US state where it operates. It provides deposit limits, time-outs, reality checks and self-exclusion.
How to sign up at bet365
- In the US, download the bet365 sportsbook app for your state; elsewhere, open bet365 from a country it serves.
- Register with your legal name, date of birth, address and the last four digits of your SSN — 21+ in almost every state.
- Allow location access; the app checks you're inside the state before every bet.
- Opt in to the welcome offer (or enter a promo code if your state's offer uses one).
- Deposit at least $10 by PayPal, Venmo, debit card or online banking.
- Place your qualifying bet, then set deposit and time limits in your account.
bet365 vs the alternatives
| Sportsbook | Score | Where | Welcome offer | Payout speed (reported) | Best for |
|---|---|---|---|---|---|
| bet365 | 9.0 | ~17 US states; UK, Ontario, worldwide | Bet $10, get $200 in bonus bets | 1–3 days | Odds and live betting |
| FanDuel | 9.2 | ~24 US states + DC, Puerto Rico | Bet $5 a day for 5 days, get $250 in bonus bets | 24–48 hours | App, same-game parlays |
| Pinnacle | 8.4 | International (not US, UK, France) | None — lower margins | Fast (e-wallets, crypto) | Lowest margins |
- FanDuel and DraftKings — more US states and friendlier apps.
- Pinnacle — even sharper prices internationally, but no bonuses.
- Unibet — another strong European option.
Full ranking: best betting sites.
bet365 Sportsbook: our verdict
bet365 is the best all-round sportsbook for serious bettors: sharp-ish prices, the best live betting and the deepest soccer coverage anywhere. The app isn't pretty and US availability is narrower than FanDuel or DraftKings, but where you can use it, it belongs in your line-up.
Not convinced? Compare it with FanDuel Sportsbook, DraftKings Sportsbook and BetMGM Sportsbook, or see our full ranking of the best online sports betting sites.
bet365 Sportsbook FAQ
Is bet365 legal in the US?
Yes, in around 17 states where it holds a state licence, including New Jersey, Pennsylvania, Ohio, Colorado and others. It's also licensed in the UK, Ontario and many other countries.
What is the bet365 bonus code offer?
In October 2026, new US customers in most states can bet $10 and get $200 in bonus bets, regardless of the result of the first bet. Amounts vary in some states.
Is bet365 good for live betting?
Yes — it's widely regarded as one of the best in-play sportsbooks in the world, with live streaming on thousands of events.
Does bet365 have good odds?
On many markets, particularly soccer and US spreads, bet365's prices are often slightly better than other big US books.
How we checked this review
Checked as of : the licence or regulatory status on the regulator’s own register, the operator’s published terms, fees and availability, and the reports listed under Sources. We did not make test deposits or withdrawals for this review, so payout times are the operator’s stated times, cross-checked against player reports. Our method.
Sources
- bet365 Sportsbook (New Jersey) — bet365 (official site) ↩
- State of play: legal gaming by state — American Gaming Association
